AOLab research / XC · Working title

Can organizations get better at getting better?

What if every successful transformation made the next one easier, faster and more valuable? XC is a research programme investigating whether we can deliberately improve the returns from organizational change.

XC-01 research protocol v0.1 drafted · Field experiment not yet underway

Most transformation programmes measure whether one change worked. We want to know whether it makes the next one work better.

The question

Move the exponent.

Some organizations experience diminishing returns as they add tools, teams and complexity. Others seem to learn, connect capabilities and improve their ability to change. Can we identify the mechanisms — and influence them?

We use a simple power-law model as a hypothesis to test, not a universal law.

The difference an exponent makes

Value = k × ScaleC

Here C describes how value changes as the effective scale of adoption increases. Move the slider to see how the shape changes.

0.51.01.5
Increasing returnsValue grows more than proportionally with scale.
Value Effective adoption scale
Proportional (C = 1)Selected exponent

Illustrative curves using a shared coefficient, shown on fixed axes. This is not observed research data. A power law with C > 1 is superlinear scaling, not necessarily exponential growth over time.

Four candidate mechanisms

What could make returns improve?

If every implementation starts from scratch, transformation remains expensive. XC investigates whether four deliberate practices can change the economics of what comes next.

01 / Learn

Capture learning

Turn each deployment's successes and failures into knowledge the next team can actually use.

02 / Reuse

Build on what works

Reuse validated agents, workflows, integrations and adoption practices instead of reinventing them.

03 / Connect

Combine capabilities

Test when new capabilities increase the value of those already in place.

04 / Improve

Reduce friction

Remove recurring obstacles without weakening the controls that make transformation safe.

From adoption to increasing returns

Prove one change. Improve the next.

An adopted workflow and a transformation system that compounds value are not the same thing. XC connects them, while measuring each separately.

Level 1 / Prove · 90 days

Make a new way of working real

Establish routine, unprompted use; displace the old way; verify the agreed business outcome. One successful implementation is evidence of adoption, not of superlinear scaling.

CurateCommitGo-liveUseDisplaceResult

Level 2 / Compound · Across deployments

Make the next implementation better

Carry learning and reusable capabilities forward. Connect adjacent workflows. Measure whether time, cost and value improve across comparable implementations.

LearnReuseConnectImprove

First proposed study

Protocol drafted · Seeking collaborators

XC-01: The Compounding Adoption Experiment

Our proposed pilot would compare teams using the same 90-day adoption discipline, with one group additionally receiving structured learning, reuse, complementarity and friction-reduction interventions.

The first goal is to test feasibility and mechanisms, not to declare that we've proved C > 1.

What we'd measure

  • Time to sustained, meaningful adoption.
  • Fully loaded implementation cost.
  • Verified operating outcomes and business value.
  • Reuse, reliability and quality of integrations.
  • Whether gains persist beyond the initial team.

The XC-01 research protocol is at version 0.1. The field experiment has not yet started; no results are claimed.

Request the research protocol

Beyond human organizations

What happens when the teams are agents?

What changes when organizational knowledge can be shared between agents, workflows reproduced cheaply and coordination increasingly automated? Which new bottlenecks appear?

XC offers a way to investigate these questions across human, human × agent and predominantly agentic organizations.

The applied methodology is being developed by Implementing Intelligence. AOLab investigates the mechanisms, alternative explanations and evidence — including findings that challenge the hypothesis.

You don't have to believe the hypothesis. A willingness to test it is enough.

Get involved

Help us test the idea.

We're looking for researchers and organizations with repeatable AI-enabled workflows, comparable teams and credible performance measures. An interesting objection is as welcome as an interesting opportunity.

aolab@oxford.ai ↗